UX/UI
PRODUCT DESIGNER
Hi there, I’m Hafeez Raji—welcome to my UX portfolio! With 10+ years of experience as a seasoned UX Designer, I specialize in crafting impactful products that align design with business goals and user needs. I’m passionate about solving complex problems, mentoring teams, and driving continuous improvement through collaboration and data-driven decisions. Let’s create something amazing together!
Core Competency
UI/UX
User Research and Analysis
Interaction Design
Visual Design
Prototyping and Wireframing
Usability Testing and Evaluation
Information Architecture
Accessibility and Inclusive Design
Product Optimization
Data-Driven Design
Agile & Lean UX Methodologies
User Research and Analysis
Interaction Design
Visual Design
Prototyping and Wireframing
Usability Testing and Evaluation
Information Architecture
Accessibility and Inclusive Design
Product Optimization
Data-Driven Design
Agile & Lean UX Methodologies
Leadership & Strategy
Design Leadership
Cross-Functional Collaboration
Design Thinking
Product Strategy
Visioning
Road Mapping
Stakeholder Management
Risk Management
Leadership and Team Management
Executive Influence
Meeting Facilitation
Design Leadership
Cross-Functional Collaboration
Design Thinking
Product Strategy
Visioning
Road Mapping
Stakeholder Management
Risk Management
Leadership and Team Management
Executive Influence
Meeting Facilitation
Shipping Product
Iterative Design and Testing
Performance Analytics
Market Intelligence
Tools and Technology Proficiency
Iterative Design and Testing
Performance Analytics
Market Intelligence
Tools and Technology Proficiency
Selected Work
Enhancing Customer Retention to Drive Revenue Growth
A redesign of the Analytics and Benchmarking platform dashboard for Human Capital Management (HCM) to enhance user experience, improve data accessibility, and provide actionable insights for HR professionals and business leaders.
A redesign of the Analytics and Benchmarking platform dashboard for Human Capital Management (HCM) to enhance user experience, improve data accessibility, and provide actionable insights for HR professionals and business leaders.
Modality: Desktop
Project Type: Redesign, Content Strategy & Design, Information Architecture, Component & Pattern Library Design, Data Visualization
Project Category: Enterprise Software UX
Creating a Seamless Multi-Platform User Experience
A comprehensive redesign of the Executive Manager Insights user experience in the mobile Analytics app to match the Practitioner experience on desktop.
A comprehensive redesign of the Executive Manager Insights user experience in the mobile Analytics app to match the Practitioner experience on desktop.
Modality: Mobile
Project Type: Redesign, Feature Enhancement, Component Design, Data Visualization
Project Category: Omni-Channel Experience
Optimizing Operational Efficiency with Generative AI
Organizations often struggle to extract actionable insights from complex data analytics due to difficulties in problem definition and articulation. This challenge is exacerbated by the need for extensive filtering and expert knowledge. Generative AI presents a transformative opportunity to shift towards more intuitive and user-friendly solutions, enabling easier and more effective decision-making.
Organizations often struggle to extract actionable insights from complex data analytics due to difficulties in problem definition and articulation. This challenge is exacerbated by the need for extensive filtering and expert knowledge. Generative AI presents a transformative opportunity to shift towards more intuitive and user-friendly solutions, enabling easier and more effective decision-making.
Modality: Desktop
Project Type: New Product Design, Content Strategy & Design, Component Design, Data Visualization & Analytics
Project Category: Generative AI & Machine Learning UX, Conversational UX
Principles
Empathy-Driven Design
Empathy forms the cornerstone of my leadership philosophy in UX. Understanding users' needs, challenges, and emotions is crucial for creating meaningful and impactful designs. I prioritize fostering a user-centric mindset within my team, ensuring every decision is informed by deep empathy for the end-users.
Empathy forms the cornerstone of my leadership philosophy in UX. Understanding users' needs, challenges, and emotions is crucial for creating meaningful and impactful designs. I prioritize fostering a user-centric mindset within my team, ensuring every decision is informed by deep empathy for the end-users.
Strategic Vision
A clear, strategic vision aligns UX initiatives with broader business goals. I believe in setting a forward-looking design strategy that anticipates industry trends and technological advancements. This approach not only addresses current user needs but also positions the organization for future success.
A clear, strategic vision aligns UX initiatives with broader business goals. I believe in setting a forward-looking design strategy that anticipates industry trends and technological advancements. This approach not only addresses current user needs but also positions the organization for future success.
Continuous Improvement
The pursuit of excellence requires a commitment to continuous improvement. I encourage my team to embrace iterative design, where feedback loops and constant refinement lead to superior user experiences. This mindset fosters resilience and adaptability in a rapidly evolving digital landscape.
The pursuit of excellence requires a commitment to continuous improvement. I encourage my team to embrace iterative design, where feedback loops and constant refinement lead to superior user experiences. This mindset fosters resilience and adaptability in a rapidly evolving digital landscape.
Mentorship and Growth
Investing in the growth and development of my team is paramount. I am dedicated to mentoring and providing opportunities for skill enhancement, fostering a culture of learning and innovation. Empowered teams are more likely to deliver exceptional results and drive the organization forward.
Investing in the growth and development of my team is paramount. I am dedicated to mentoring and providing opportunities for skill enhancement, fostering a culture of learning and innovation. Empowered teams are more likely to deliver exceptional results and drive the organization forward.
Data-Driven Decisions
Informed decision-making is key to effective UX leadership. I advocate for a data-driven approach, leveraging user research, analytics, and testing to guide design choices. This methodology ensures that our designs are not only creative but also grounded in real user needs and behaviors.
Informed decision-making is key to effective UX leadership. I advocate for a data-driven approach, leveraging user research, analytics, and testing to guide design choices. This methodology ensures that our designs are not only creative but also grounded in real user needs and behaviors.
Ethical Design
Ethics in design is non-negotiable. I uphold the principles of honesty, transparency, and respect for user privacy. Ethical design practices build trust and contribute to the long-term success and reputation of the organization.
Ethics in design is non-negotiable. I uphold the principles of honesty, transparency, and respect for user privacy. Ethical design practices build trust and contribute to the long-term success and reputation of the organization.
Let's connect! I'd love to share more about my process and walk you through detailed use cases. Looking forward to our conversation!