Résumé
Hafeez Raji
UX Director | Enterprise Product Design Leader — 14+ years leading enterprise SaaS & HR technology design teams.
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Senior UX and Product Design leader with 14+ years transforming complex enterprise software into intuitive, measurable user experiences. Specializes in Enterprise UX, AI-powered experiences, analytics platforms, Human Capital Management (HCM), and design systems. Builds and leads high-performing design teams, modernizes legacy enterprise products, and delivers measurable business outcomes through research-driven design — including raising customer satisfaction (CSAT) from 2.5 to 4.1 through an enterprise analytics redesign at ADP.
Core Expertise
Professional Experience
Career History
UX Director
ADP · Roseland, NJ
- Led a team of 8+ designers, researchers, and developers delivering enterprise UX for ADP's Analytics & Benchmarking (HCM) platform across desktop, mobile, and AI-powered experiences.
- Redesigned the Reports & Analytics onboarding and contextual-guidance experience, raising CSAT from 2.5 to 4.1 and reducing client churn risk.
- Defined and launched Analytics Assist, ADP's Gen AI conversational analytics interface — the company's first AI-powered, natural-language insight-discovery experience.
- Reorganized information architecture from a product-centric to a themed, story-driven model (Effortless Analytics), increasing analytics utilization and strengthening customer advocacy.
- Led the Omnichannel Analytics initiative, unifying desktop and mobile on a single codebase; applied the HEART framework and heuristic evaluation to achieve an 80% adoption rate of the new UI and a 30% reduction in engineering tech debt.
- Redesigned the core reporting tool from a tedious, wizard-based flow to real-time, self-service reporting, boosting user efficiency and satisfaction.
- Implemented usability testing protocols that reduced user errors by 30% and increased task completion by 20%.
- Presented UX strategy and research findings to C-level executives, shaping product roadmaps and cross-functional alignment.
- Owned headcount strategy and resourcing for the UX team, aligning talent allocation with business priorities.
- Mentored and developed design team members, strengthening design maturity, craft, and succession depth.
Lead UX Designer
ADP · Roseland, NJ
- Designed analytics-focused interfaces for ADP's enterprise HCM software suite, focusing on usability and data comprehension.
- Conducted user research and usability testing to inform iterative design decisions.
- Partnered with engineering to translate research and design specifications into shipped features.
- Produced wireframes, prototypes, and UI specifications for development teams.
Senior UX Designer
Merck · Rahway, NJ
- Led design of user-centric interfaces for Merck's pharmaceutical and healthcare applications.
- Partnered with product managers and engineers to align design with business goals and technical feasibility.
- Produced wireframes, prototypes, and high-fidelity mockups, iterating based on user feedback.
Art Director
Doremus+Co & iOne Digital · New York, NY
- Directed creative and multimedia campaigns for Fortune 500 clients and digital media brands (Urban Daily, HelloBeautiful, HipHopWired); led site redesigns that grew retention 25% and follower engagement 40%.
Independent Project
Founder & Creative Director
House of Verdure
- End-to-end brand, UX/UI, and eCommerce design for an independent consumer brand — brand strategy, design system, Shopify/Etsy experience design, and AI-assisted creative workflows — demonstrating full product-lifecycle ownership from concept through launch.
Education
BFA, Industrial Design
Carnegie Mellon University, Pittsburgh, PA
Certifications
- Management Accelerator Program — McKinsey & Company
- Business Strategy — McKinsey & Company
- Deque Accessibility Certification
Technical Skills