UX Director | Enterprise Product Design Leader — 10+ years leading enterprise SaaS & HR technology design teams at ADP
Flagship Case Study
Redesigning ADP's Analytics Platform Cut Client Churn 65%
Led the information architecture and dashboard redesign for ADP's Analytics & Benchmarking platform — shifting HR practitioners from a product-focused structure to a story-driven, thematic experience.
Read the full case study →churn (no-starts), YoY
client sentiment (CSAT)
users, first 3 months
Drag to compare: legacy dashboard (before) vs. redesigned, story-driven dashboard (after)
Selected Work
More case studies
Enterprise UX leadership across desktop analytics, mobile parity, and generative AI product design — all shipped at ADP for HR and Payroll practitioners.
Creating a Seamless Multi-Platform User Experience
Redesigned the Executive Manager Insights mobile experience to reach parity with the desktop Practitioner experience — closing a trust and visibility gap for executives and HR practitioners alike.
Optimizing Operational Efficiency with Generative AI
Directed the 0-to-1 vision for Analytics Assist, an NLP-driven, prompt-based experience letting HR and Payroll practitioners query complex data in natural language.
Enhancing Customer Retention Through Analytics Redesign
The flagship project above — full teardown of discovery, IA redesign, and detailed design phases behind the 65% churn reduction.
How I Lead
Leadership principles, backed by evidence
Strategic Vision
Reframed ADP's Analytics IA from a product-focused structure to a thematic, problem-solving framework — the structural decision behind the 65% churn reduction.
Team Leadership & Mentorship
Led design teams of 4-8 designers as UX Director at ADP — directing concept iteration on the Analytics redesign, and coordinating design direction across development leads, product managers, and QA on Executive Manager Insights.
Data-Driven, AI-Forward Strategy
Led discovery-to-North-Star design for ADP's first generative AI analytics assistant, running competitive analysis against Visier, DataGPT, Google, and ChatGPT to shape the product bet.
Core Competencies
Where I operate
Design Leadership
- UX Strategy & Vision
- Team Leadership & Mentorship (4-8 designers)
- Cross-Functional Stakeholder Management
- Design Systems Leadership
- Executive Communication
- Roadmapping & Prioritization
- Design Thinking
Craft & Practice
- Information Architecture
- Interaction & Visual Design
- Data Visualization
- Prototyping & Wireframing
- User Research & Usability Testing
- Accessibility & Inclusive Design
Domain Expertise
- Enterprise SaaS
- HR Technology (HCM)
- B2B Data Analytics Platforms
- Generative AI / Conversational UX
- Mobile & Multi-Platform Design
- Agile & Lean UX
Tools & platforms: Figma, Adobe Creative Suite, Axure, Miro, UserZoom, Optimal Workshop, Confluence, Jira, Trello, HTML/CSS
About Hafeez
I'm a UX Director with 10+ years leading enterprise SaaS and HR technology design teams of 4-8 designers, most recently directing UX for ADP's Analytics & Benchmarking platform. I specialize in turning complex, data-heavy products into experiences practitioners trust — aligning design strategy with business outcomes like retention, adoption, and revenue growth.
I build design direction top-down (IA, systems, vision) while staying close enough to the work to mentor designers through execution — from wireframe to shipped, measured outcome.